what is a search engine? Quote from http://www.virtechseo.com/seoglossary.htm
” A search engine is a searchable online database of internet resources. It has several components: search engine software, spider software, an index (database), and a relevancy algorithm (rules for ranking). The search engine software consists of a server or a collection of servers dedicated to indexing Internet Web pages, storing the results and returning lists of pages to match user queries. The spidering software constantly crawls the Web collecting Web page data for the index. The index is a database for storing the data. The relevancy algorithm determines how to rank queries. Examples of major search engines are Google, AOL, MSN and Lycos, etc.. Examples of major directories are Yahoo!, LookSmart and ODP.”
How do search engines sort the stuff they find on the internet?
The search engines put all results in order of relevanve, how often the searched words apear in the text and if the words form a title or header.
Who, or what, makes one page (that you might get in your search results) more useful than another one, so that it is put at the top of your search results?
In order to get the top spot on a search engine results page you must have your website optimized for use with a particular search engine . To be “optimized” to a search engine you must use a keyword metatag (A meta tag that allows the author to emphasize the importance of strategic words and phrases used within a Web page. Some search engines respond to this information, others ignore it.http://www.virtechseo.com/seoglossary.htm)